Luminous Ventures General Partner and Co-Founder, Isabel Fox was in demand for media interviews this week as Pinterest became the latest tech ‘unicorn’ to go public.

Interviewed on BBC 5 Live’s Wake Up to Money programme, she boiled down the digital scrapbooking site’s key assets for radio presenters, Sean Farrington and Mickey Clarke.

She told them:

Strong management, solid fundamentals, a very strong growth market, and less height than other IPOs coming to the market. Pinterest also has 265million active monthly users which is growing substantially. Revenue has increased by 60 per cent to $756m and it’s also got a unique advertising base, partly because its ‘Pinners’, as it describes its users, are so intent to buy. So it’s an advertiser’s dream.

For me, Pinterest sits in an interesting place between an ecommerce platform and an advertising platform and that’s super-unique place.

The biggest risk is that it hasn’t been the darling of San Francisco and it has a lot less height than Uber – so today is a really good test of how strong is the interest in Pinterest, and can the price stay up?

Isabel later discussed further financials with business journalist, Aaron Heslehurst on Talking Business/GMT for BBC World television, which is transmitted live round the world. The channel has a global audience of 99 million.

To request Isabel Fox’s comment in future publications and broadcasts, please email the Luminous Ventures’ press office: carole.ayemaung@cofinitive.com